The Creator Behind CTD
Hi, I’m Stefan — the founder and creator behind Cleaning The Dirtiest. What started as a spontaneous video of my filthy 15-year-old keyboard that unexpectedly went viral has grown into a multi-platform brand reaching over 3 million followers worldwide. I write, shoot, edit and produce every piece of content from our studio in the Netherlands. Whether it’s a mud-covered NBA basketball or a pair of destroyed Yeezys, I turn the dirtiest objects into satisfying, cinematic transformations that brands and audiences love.
Stefan Roelofs
Founder & Content Creator
OUR HISTORY
CTD officially launched on November 20, 2020 with the first video “Cleaning The Dirtiest Football Boots Ever! [ASMR]”, which has since passed 87,000 views. The real breakthrough followed on May 21, 2021 with “Cleaning The Dirtiest Keyboard Ever!”, a video that has now surpassed 6.6 million views and marked the beginning of CTD’s rapid growth. That keyboard video was never intended to be a major project. While I was working on my thesis at my computer, I suddenly realized that the keyboard I had been using intensively for about fifteen years had become extremely dirty from all those hours behind the screen and the many meals at my desk. In that moment I thought: I need to film this and put it on YouTube. That spontaneous cleaning session turned into an unexpectedly viral moment. From that point on, the momentum behind CTD began to accelerate and the journey truly started.
2020
First video published on YouTube
2021
First video that went viral on YouTube
2024
CTD Reached 1 million subscribers!
CLEANING THE DIRTIEST
Cleaning The Dirtiest is our main channel, where no cleaning challenge is too extreme. From filthy cars and mud-covered sneakers to trophies, tools and everyday objects, we transform the dirtiest items into clean, satisfying results that millions of people around the world love to watch. Every video is crafted with precision, creativity and a strong focus on visual impact, making CTD the place where transformation becomes entertainment.
MR RUG CLEANING
Mr Rug Cleaning is our dedicated channel for everything related to rug and carpet transformations. From small, detailed pieces to massive, heavily used carpets, we restore them with deep-cleaning techniques and visually soothing results. With a strong focus on satisfying, rhythm-driven content, Mr Rug Cleaning offers a clean and immersive experience designed for viewers who love pure transformation.
MISSION
Our mission is to entertain, relax, and inform people around the world every day with professional, innovative, and inspiring cleaning content. We aim to captivate our audience by transforming even the dirtiest challenges into visually satisfying and memorable experiences. Through creativity, attention to detail, and a commitment to quality, we strive to leave viewers amazed, engaged, and inspired, while building a global community that shares in the fascination of transformation and the joy of satisfying results.
VISION
Our vision is to become a leading source of inspiration, positively contributing to the physical and mental well-being of people around the world. We strive to create content that not only entertains but also inspires a sense of satisfaction and calm, encouraging our audience to embrace transformation, mindfulness, and care in their everyday lives. By continuously innovating and delivering high-quality, engaging experiences, we aim to make a meaningful impact on the way people perceive cleanliness, relaxation, and personal well-being.