Over 158M views generated for Crep Protect through long term product promotion

When Crep Protect partnered with Cleaning The Dirtiest (CTD), the goal was simple: show the world how powerful their cleaning products really are through content people cannot stop watching. What followed became one of CTD’s most successful long term brand collaborations to date.

Results at a glance

• 64 pieces of content across YouTube, Instagram, Facebook and TikTok

• More than 158,000,000 organic views

• Nearly 2,900,000 likes

• Over 20,000 comments

• Tens of thousands of shares, saves and reposts

For brands and marketers who want the short version: Crep Protect earned massive, repeated, high quality exposure inside content that viewers chose to watch, rewatch and share.

The brand and the challenge

The brand
Crep Protect is a leading sneaker care brand, known for its cleaning kits and protection products used by sneaker fans worldwide.

The challenge

Crep Protect wanted to:

• Increase brand awareness among sneaker enthusiasts and broader audiences

• Demonstrate the effectiveness of their cleaning and protection products

• Connect with audiences in an authentic way, without traditional scripted advertising

For CTD the challenge was clear. Integrate Crep Protect products into content that still felt like classic Cleaning The Dirtiest: highly visual, extremely satisfying and focused on transformation, not on a sales pitch.

Campaign objectives

From the start we aligned on three concrete goals.

Awareness and reach
Reach millions of highly targeted viewers across YouTube, Instagram, Facebook and TikTok using organic content, not paid media.

Proof of performance
Show Crep Protect kits working on some of the rarest and most destroyed pairs imaginable, in real time, with no tricks.

Engagement and shareability
Drive comments, saves, reposts and shares from a community that lives and breathes sneakers and cleaning content.

The approach

CTD developed a strategic, multi video campaign built on four pillars.

Authentic integration
Crep Protect products were used naturally within the cleaning process. No hard cuts to a product shot, no break in the story. The kit is simply the tool that makes the rescue possible.

Creative storytelling
Each video told a clear dirty to clean story that visually highlighted the impact of Crep Protect. The product is always present in the key moments where the transformation happens.

Cross platform reach
Videos were published across YouTube, TikTok, Facebook and Instagram.

Ongoing collaboration
With regular feedback rounds and performance updates, each new piece of content could be fine tuned to reflect both Crep Protect’s goals and the audience’s preferences.

This approach kept the content entertaining first and informative second. Viewers watched because of the transformation and learned about the product along the way.

The strategy

Rather than one branded video, CTD and Crep Protect created a full series of episodes built around different legendary pairs, all cleaned with Crep Protect kits.

Featured shoes included for example:

• White Yeezy 350s that supposedly could not be saved

• Multiple Nike x Off White Air Force 1s in different colorways

• Travis Scott x Fragment Air Jordan 1 high and low

• Panda Dunks and other highly recognizable silhouettes

• A one of a kind golden boot trophy, completely covered in dirt

For each pair we produced three core format:

1. Wide YouTube video
   A cinematic, story driven cleaning session that shows the full transformation and gives space to the backstory of the sneaker.
2. Short form video
   Vertical content for YouTube Shorts, Instagram and Facebook Reels and TikTok, designed to hook instantly and highlight the most extreme visual moments.
3. Speed cleaning cuts
   High tempo edits for viewers who want to see the entire process in a very compressed timeline.

One production day with a single pair could generate multiple assets per platform while keeping the same story and the same hero product at the center.

Creative execution

Every video followed a simple but powerful narrative arc.

1. Set up the stakes
We introduce the sneaker and explain why it matters. Price, rarity, history and why ruining it would be painful for any sneaker fan.

2. Reveal the damage
Close ups of mud, stains, food spills and long term wear make the shoes look completely lost. At this point viewers are not sure any cleaning kit can fix the problem.

3. Introduce Crep Protect at maximum tension
Only when the situation feels impossible do we bring in the Crep Protect cleaning kit. The product is clearly visible, but the story remains focused on the rescue mission.

4. Show the process in detail
Macro shots, foam, brush work and rinsing are filmed in a deeply satisfying way. Long form episodes show the full journey, while shorts capture the most dramatic wipes and reveals.

5. Deliver a jaw dropping reveal
Each story ends with a clean, close up reveal, often side by side with the before shot. No heavy voiceover is needed. The visual message is simple.
If Crep Protect can save this, it can save your sneakers too.

This case shows how the right creator, working with the right concepts, can generate millions of organic impressions while keeping the brand at the center of the transformation.

Results

The Crep Protect campaign delivered:

• More than 158,000,000 organic views

• Nearly 2,900,000 likes

• Over 20,000 comments

• Tens of thousands of shares, saves and reposts

On YouTube alone, the collaboration generated over 105 million views, around 1.8 million likes and more than 15,000 comments. Instagram Reels added another 34 million views and more than 650,000 likes, while TikTok contributed roughly 18 million views with very strong save and share numbers.

Beyond the metrics, comment sections are filled with viewers mentioning Crep Protect by name, asking where to buy the kit and tagging friends who own similar sneakers. That kind of unsolicited endorsement was a key goal for the series.

Breakout performances

Several concepts outperformed even the most optimistic expectations.

The Golden Boot episode
Content around the world dirtiest golden boot delivered nearly half of all views in the collaboration. Across YouTube, Instagram and TikTok it reached almost 79 million views, more than a million likes and thousands of comments. It proved that unique, unexpected objects can go truly viral.

The muddiest Yeezys ASMR story
The wide video, shorts and ASMR cuts about the destroyed grey Yeezys together reached about 26 million views. They resonated strongly with both ASMR fans and sneaker audiences and became one of the most reliable high performing formats.

The white Off White Air Force 1 rescue
This pair turned into one of the most shared and saved pieces of the campaign, reaching over 16 million views across platforms while clearly showcasing the cleaning kit in action.

Why it worked for Crep Protect

Three factors made this collaboration stand out.

Real risk, real reward
Cleaning extremely rare and expensive sneakers created genuine tension. Viewers stayed to see if the shoes would be ruined or saved, which led to longer watch time and stronger product exposure.

Entertainment first, integration second
Every video works as a satisfying Cleaning The Dirtiest story even without the brand. Crep Protect is woven into the narrative at the critical moment, so the integration feels natural instead of forced.

Smart multi platform distribution
Each clean produced wides, shorts and speed edits tailored to YouTube, Instagram, Facebook and TikTok. This allowed CTD and Crep Protect to get maximum value from every production day without repeating the exact same video.

In short, the success of the partnership rests on three pillars: authentic integration, strategic multi format storytelling and viral friendly concepts with strong visual shock value.

Impact for Crep Protect

The partnership delivered:

• Massive cross platform visibility in a highly relevant niche

• Consistent product demonstration inside high retention content

• Long term exposure through multiple video drops over time

• Sustained brand relevance within some of CTD’s best performing formats

This case shows how the right creator, working with the right concepts, can generate millions of organic impressions while keeping the brand at the center of the transformation.

Want your brand to be the next success story?

This collaboration with Crep Protect shows what happens when a product with a clear visual impact meets an audience that loves extreme transformations.

If you are a brand that wants to prove what your product can do in the real world with highly engaging storytelling and global reach, we would love to talk.

Get in touch through business(AT)cleaningthedirtiest.com or fill in the contact form below to explore a custom concept for your brand.

We can help you turn your product into the hero of the next Cleaning The Dirtiest story!