Always On Partnership & Brand Ambassador Deal

Make Cleaning The Dirtiest your ongoing brand partner

Build a long term relationship where your brand becomes a recurring part of Cleaning The Dirtiest content instead of a one off sponsor. In an Always On Partnership or Brand Ambassador deal your product or brand shows up regularly in both long form episodes and short form content, in ways that feel natural, consistent and recognisable for the audience.

The core of the channel stays the same: extremely dirty objects, surfaces or environments that are transformed in a visually satisfying way. Your brand becomes the regular partner that is trusted to help make those transformations possible.

Most content has no spoken dialogue. Storytelling happens through visuals, timing, sound design, unboxing shots and on screen text.

Quick overview

  • Primary platforms

    • Long form: YouTube, Facebook

    • Short form: YouTube Shorts, Instagram Reels, TikTok, Facebook Reels

  • Format

    • Repeated brand presence across multiple videos over a defined period

  • Best suited for

    • Long term brand building

    • Hero product lines

    • Categories that benefit from ongoing visibility and repeated exposure

What this service includes

A tailored mix of:

  • Recurring product use or brand presence in long form Cleaning The Dirtiest episodes

  • Regular short form content where your product or brand appears in key transformation moments

  • A clear positioning such as

    • “Official cleaning partner of Cleaning The Dirtiest”

    • “This month powered by [Brand]”

  • A content plan that spreads your presence across several weeks or months instead of a single video

  • Consistent visual cues that build recognition over time, without overwhelming the content

Every partnership is custom. Together we define how frequently and how strongly your brand appears, based on your goals and budget.

Typical integration mix

Depending on scope and budget, an Always On Partnership can include a combination of:

  • Long form integrations

    • Soft or hard product placement in multiple episodes

    • 1 or more Dedicated Sponsored Videos per quarter or campaign period

    • Integrated Sponsored Segments in high performing episodes

  • Short form presence

    • Recurring Dedicated Sponsored Shorts or Reels using your product

    • Organic looking short form content where your product is clearly visible in key moments

    • Short form edits that reinforce a specific message or product benefit

  • Channel level branding

    • “Official partner” mention in channel or page description

    • Optional temporary banner or highlight for the partnership period

    • Branded playlists that group sponsored content together

The exact mix is defined in the briefing and can be adjusted over time as we see what works best.

Brand presence outside the videos

An Always On Partnership focuses on repeated, consistent touchpoints, for example:

  • Sponsor and partner mentions in video descriptions over the partnership period

  • Recurring call to action links near the top of descriptions

  • Pinned comments that reference your brand, offer or product in selected videos

  • Optional brand or product mention in titles where appropriate

  • Logo or brand element in thumbnail designs for partnership content

  • Short form captions that clearly name your brand and, where relevant, the hero product

For direct response campaigns we can also include affiliate links or trackable links to measure performance.

How this differs from one off sponsorship formats

To help you choose the right level of partnership:

  • Compared to a Dedicated Sponsored Video

    • A Dedicated Sponsored Video is a single, premium hero placement where one episode is fully built around your brand.

    • An Always On Partnership spreads your presence over several videos and formats. You may still include one or more Dedicated Sponsored Videos inside the partnership, but the focus is on repetition and long term association, not just one big moment.

  • Compared to a Sponsored Single Episode or Sponsored Series

    • A Sponsored Single Episode or Series has a fixed number of videos and a clear start and end.

    • An Always On Partnership is structured more like an ongoing collaboration, with a content rhythm and brand presence that can run for a quarter, half year or year, with room to adapt over time.

  • Compared to Soft or Hard Product Placement

    • Soft or Hard Product Placement can be used as building blocks inside an Always On Partnership.

    • On their own they are single integrations. Within an Always On Partnership they become part of a bigger, repeating strategy.

Screen time and visibility over time

Instead of focusing on one video, this format looks at visibility across the partnership period.

Typical long form visibility over a multi month deal might include:

  • 1 to 3 episodes with stronger presence such as Hard Product Placement or Dedicated Sponsored Video

  • Several episodes with Soft Product Placement or lighter sponsor framing

  • Recurring links, mentions and visual cues that keep your brand top of mind

Typical short form visibility might include:

  • A set number of sponsored Shorts, Reels or TikToks per month that clearly feature your brand

  • Additional organic short form clips where your product is visible in key frames and mentioned in the caption

The goal is that regular viewers start to associate your brand with the Cleaning The Dirtiest universe and the extreme transformations they enjoy.

Example Always On partnership structures

Examples of how this can look:

  • Quarterly hero

    • 1 big Dedicated Sponsored Video per quarter

    • Ongoing Soft Product Placement in 2 to 3 other episodes

    • 2 sponsored Shorts or Reels per month featuring your product

  • Product line push

    • Series of Hard Product Placements across several long form videos

    • Matching short form edits that highlight individual use cases or benefits

    • Channel description mention as “Official cleaning partner” during launch window

  • Full funnel focus

    • Hero content for awareness

    • Regular shorts for reach and frequency

    • Strong calls to action with affiliate links and product tagging where available

All versions are customised to your category, budgets and timelines.

Where this format is available

Always On Partnerships can include:

  • YouTube long form on the Cleaning The Dirtiest channel

  • Facebook long form on the official Cleaning The Dirtiest page

  • YouTube Shorts

  • Instagram Reels

  • TikTok

  • Facebook Reels

Together we decide which platforms matter most for your brand and how to distribute content across them.

How a collaboration works

1. Strategy and scope

  • We align on your business and campaign goals

  • We define the partnership length (for example 3, 6 or 12 months)

  • We decide how many long form and short form integrations make sense per month or per phase

2. Partnership blueprint

  • We map out the mix of formats

    • Dedicated Sponsored Videos

    • Hard or Soft Product Placement

    • Short form deliverables per month

  • We agree on brand guidelines, usage rights, markets and any category exclusivity

3. Content planning

  • We create a content calendar that slots your brand into upcoming Cleaning The Dirtiest episodes and short form shoots

  • We align on special campaign beats such as launches, seasonal moments or events

4. Production and publication

  • Our team handles production across long form and short form

  • Content goes live according to the agreed rhythm, with consistent branding and links in place

5. Ongoing optimisation and reporting

  • You receive regular performance summaries with key metrics

  • We adjust the mix of formats and emphasis based on what performs best for your objectives

Optional add ons

Available on request for an additional fee:

  • Extra hero content on top of the agreed baseline, for example an additional Dedicated Sponsored Video

  • Raw footage libraries for your in house team or agency

  • Broader usage rights so you can run ambassador style campaigns on your own channels and in paid media

  • Whitelisting and branded content ads for always on paid amplification from the Cleaning The Dirtiest handle

  • Category exclusivity within your product category for the partnership duration

  • Extended reporting, including creative insights and recommendations for future campaigns

What brands can expect from this service

  • Deep, long term association between your brand and extreme cleaning transformations

  • Consistent presence in both long form and short form content, not just a single spike

  • Flexible mix of high impact hero moments and efficient always on visibility

  • A partnership that can grow and evolve over time as we learn what works best

An Always On Partnership or Brand Ambassador deal is ideal if you want Cleaning The Dirtiest to become a recognisable, long term content partner for your brand instead of a one time media placement.

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December 2, 2025