Branded Content Production and Usage Rights

Get Cleaning The Dirtiest style content for your own channels

In addition to sponsoring videos on my channels, brands can also book Cleaning The Dirtiest to produce content for their own use. This can be long form or short form content in my visual style that you can post on your own social channels or use in paid campaigns.

You can treat this as creator style UGC content plus a clear usage rights agreement.

Quick overview

  • Platforms

    • Long form: YouTube, Facebook, your website or landing pages

    • Short form: YouTube Shorts, Instagram Reels, TikTok, Facebook Reels, ads for social

  • Format

    • Custom Cleaning The Dirtiest style assets that you can publish yourself

  • Best suited for

    • Brands that want creator style content for their own channels or ads

    • Campaigns that need both content on my channels and assets for your own media

This service is always optional and can be added on top of any sponsorship format.

What this service includes

Depending on your needs, this can include:

  • Long form hero or explainer style videos shot in the Cleaning The Dirtiest style

  • Short form UGC style videos for your social channels or ads

  • Edited clips cut from a sponsored episode, focused on your product or message

  • Vertical assets created specifically for ads in Meta, TikTok or YouTube

  • On screen text, hooks and structures that are optimised for performance on short form feeds

Every piece is created in a way that feels native to Cleaning The Dirtiest, while being safe and practical for use on your brand channels.

Long form and short form options

You can mix and match formats:

Long form content for your channels

  • Standalone cleaning video featuring your product, for your YouTube or website

  • Extended version of a sponsored episode, adapted to run on your own channels

  • Behind the scenes or deeper explainer around the clean or the product

Short form content for your channels

  • 10 to 45 second vertical clips ready to post as Reels, Shorts or TikToks

  • Multiple hook variations of the same core message for testing in ads

  • Product led sequences that still feel like real Cleaning The Dirtiest cleaning content

We agree upfront how many long form and short form pieces are included.

Usage rights and licensing

This service always comes with a clear usage rights agreement. Typical setup:

  • Non exclusive usage rights

    • You can use the agreed assets on your own social channels and website

    • For a defined period, for example 6 or 12 months

    • In defined territories, for example one country or worldwide

  • Usage scope can include

    • Organic posts on your brand accounts

    • Paid advertisements on platforms like Meta, TikTok and YouTube

    • Embeds on your website and landing pages

Higher levels of usage rights, longer periods and broader territories are possible and are reflected in the investment.

Whitelisting and branded content ads

If you want more performance options, we can also set up:

  • Whitelisting or branded content ads from my handles

    • Ads run from Cleaning The Dirtiest pages using the produced assets

    • You get the performance of paid media plus the trust of creator identity

  • Branded content tags and labels where the platform supports them

  • Clear separation of your usage rights and my channel level usage

Whitelisting is always an extra layer on top of the base content production and licensing.

How this works with sponsored videos

Branded content production can be:

  • An add on to a sponsorship on my channels

    • For example: a Dedicated Sponsored Video on my channel plus a set of short form edits for your own ads

  • A standalone content production project

    • For example: you only want UGC style assets in my style for your own paid campaigns and do not need a post on my channels

We define in advance where the content will live: on my channels, on your channels or both.

How a collaboration works

Brief and objectives

  • We align on goals, target audience, platforms, formats and campaign context

  • We define where the content will be posted and how it will be used

Concept and planning

  • We create concepts that fit your brand and my audience style

  • We decide which assets will be long form and which will be short form

Production

  • My team handles filming, cleaning, sound design and editing

  • Deliverables are provided in the correct aspect ratios and lengths for the agreed platforms

Delivery

  • You receive final files plus a simple one page usage rights summary

  • If part of a bigger sponsorship, we align timelines so everything fits your campaign plan

Performance and optimisation

  • For assets on my channels you get performance recaps as usual

  • For assets on your channels, your team handles tracking, and we can discuss creative learnings for future content if needed

Optional add ons

Available on request for an additional fee:

  • Extra variants per asset, for example more hooks, calls to action or thumbnails

  • Raw footage so your in house team or agency can build more edits

  • Extended usage periods or additional territories

  • Versioning for different languages, captions or markets

  • Cutdowns tailored specifically for different platforms or placements

What brands can expect from this service

  • High quality Cleaning The Dirtiest style content that you fully control on your own channels

  • A clear, professional usage rights setup so both sides know what is allowed

  • Assets that work both as organic posts and as paid ads

  • The option to combine presence on my channels with creator style content for your own media

Branded Content Production and Usage Rights is ideal if you want more than just a one time post and need a bank of creator style assets in the Cleaning The Dirtiest style for your wider marketing mix.

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December 2, 2025