Custom Partnerships and Tailored Packages

Build the exact Cleaning The Dirtiest collaboration your brand needs

Not every campaign fits into a fixed package. Some brands want a big hero video combined with short form. Others focus on live events, community activation or content for their own channels. That is why, next to the standard packages, I also offer fully custom partnerships.

In a custom setup we combine different elements from all available services into one plan that fits your objectives, budget and timeline.

What we can combine

You can mix and match from all core building blocks, for example:

Hero content

  • Dedicated Sponsored Video

  • Themed hero episodes

  • Sponsored single episodes

  • Sponsored mini series

Short form and performance

  • YouTube Shorts

  • Instagram Reels

  • TikTok videos

  • Facebook Reels

  • Multiple versions and hooks for A/B testing in ads

Integrations inside existing content

  • Soft product placement

  • Hard product placement

  • Integrated sponsored segments

  • Dynamic branded segment slots on YouTube long form

Live and community formats

  • Sponsored live cleaning events

  • Live driven launches with highlight edits

  • YouTube Community posts

  • Instagram Stories and challenge driven content

Social posts and support

  • Sponsored Instagram feed posts

  • Sponsored Facebook feed posts

  • On platform amplification such as

    • Link and CTA at the top of the description

    • Pinned comments with link and code

    • Brand mention in title

    • Logo in thumbnail

    • Product tagging where available

Content for your own channels

  • Branded content production in Cleaning The Dirtiest style

  • Long form and short form content libraries for your channels and ads

  • Clear usage rights and optional whitelisting on Meta, TikTok and YouTube

Typical custom setups

A tailored plan can look like:

Launch plus performance mix

  • One hero long form video

  • Several short form edits for different platforms

  • Usage rights so your team can run these assets in paid campaigns

Always on with campaign peaks

  • Regular soft or hard product placements throughout the year

  • A few big hero moments around key seasons or launches

  • Recurring short form posts for reach and frequency

Event centered plan

  • A live cleaning event as the central moment

  • One edited highlight video

  • Multiple short form recaps

  • Supporting posts on YouTube, Instagram and Facebook

Content first plan

  • Focus on creating assets in Cleaning The Dirtiest style for your own channels

  • Optional publication of selected pieces on my channels for social proof

How a custom collaboration works

1. Initial contact

We get in touch to discuss your goals, timing, target audience and internal KPIs.
You can share the products you want to highlight, the markets you focus on and the type of impact you are looking for such as awareness, engagement, traffic, sales or content library.

2. Tailored proposal

Based on that conversation I create one or more custom setups that fit your brand.
You receive a clear overview of:

  • Which formats are included

  • On which platforms content will appear

  • How many deliverables you receive

  • What usage rights are included and for how long

3. Planning and production

We align on the final plan, calendar and key campaign moments.
My team then handles the creative work, filming, cleaning, editing, thumbnails and titles across all agreed formats.

4. Launch and optimisation

Content goes live according to the schedule. For multi phase campaigns we use early results and audience behavior to fine tune later waves.

5. Reporting

You receive performance summaries that match your KPIs.
Numbers are grouped per format and per platform so you can easily share results internally or with your media agency.

When a custom package makes sense

A tailored partnership is ideal if:

  • You have several objectives at the same time
    for example awareness, social proof and performance

  • You work across multiple markets or with several agencies

  • You plan campaigns over a longer period with different phases

  • You want one clear storyline internally that explains the total collaboration

If the existing packages do not fully match what you need, a custom partnership allows us to design a combination of hero content, integrations, live moments, short form and usage rights that fits your brand and campaign perfectly.

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December 3, 2025