Dedicated Sponsored Video – Short form

Spotlight your product, service or brand in a short, vertical cleaning video that is fully aligned with the Cleaning The Dirtiest style. In a Dedicated Sponsored Short Form Video your brand is the main partner of the content and is naturally integrated into the story, not just mentioned in passing.

Each sponsored short is built around an extremely dirty object, surface or environment that gets visibly transformed on camera, with your brand clearly tied to that transformation.

Quick overview

  • Primary platforms: YouTube Shorts, Instagram Reels, TikTok, Facebook Reels

  • Format: 15 to 60 second vertical hero video with your brand in the key moments

  • Best suited for: Product launches, promotions, performance campaigns and mobile first awareness

What this service includes

  • One dedicated Cleaning The Dirtiest short form video with your brand as the main sponsor

  • An extremely dirty object, surface or environment cleaned on camera in a visually satisfying way

  • Your product or service used on camera in a real cleaning moment or unboxing sequence

  • Visual focus on the problem your product solves and the result it creates

  • Clear on screen brand exposure to an audience that loves satisfying cleaning and transformation content

  • Logo, pack shots and brand visuals on screen where it feels relevant and natural

All creative concepts are developed specifically for the Cleaning The Dirtiest audience and for short form platforms. Your brand is integrated in a way that feels authentic, fast paced and true to the channel.

Brand presence outside the video

Depending on the platform and your campaign strategy, the short form video can also include:

  • Brand link and call to action in the description or caption where available

  • Optional pinned comment with brand link and discount code

  • Optional brand mention in the caption and hashtags

  • Where possible, product tags or shoppable integrations

Screen time and visibility

Short form content is built for fast attention and strong visual branding.

Typical short form exposure:

  • First 1 to 3 seconds
    Immediate hook that combines the extreme mess with your product, logo or a strong visual of the problem your product solves.

  • Middle 8 to 20 seconds
    Your product in action during the most satisfying part of the clean, with clear but non intrusive visibility and close ups of the effect.

  • Last 3 to 5 seconds
    Final transformation shot, clear brand presence on screen and a short visual call to action.

Across the edit your brand is visible in several key frames so that viewers instantly connect the result with your product, even when they watch on mute.

Example short form concepts

Examples of how a Dedicated Sponsored Short Form Video can look and feel:

  • A 20 second short that jumps straight from unboxing your product into the most extreme part of the cleaning, ending on a sharp before and after with logo and CTA on screen.

  • A 30 second vertical edit that visually contrasts cleaning with and without your product, ending on a clear proof of the difference.

  • A fast paced sequence where your product, logo and key benefit appear as on screen text while an extremely dirty object, surface or space is restored.

All concepts use the familiar Cleaning The Dirtiest visual language, optimised for swipe based platforms.

Where this format is available

This service is available for:

  • YouTube Shorts on the Cleaning The Dirtiest channel

  • Instagram Reels on the official Cleaning The Dirtiest account

  • TikTok videos on the Cleaning The Dirtiest profile

  • Facebook Reels on the official Cleaning The Dirtiest page

You can choose one platform or combine several, depending on your campaign needs and target audience.

Typical short form structure

Short and very clear:

  • Hook
    Viewers see dirty object that needs to get cleaned and your product appear within the first seconds to stop the scroll.

  • Main action
    Your product is used during the most satisfying part of the cleaning, with close ups that clearly show how it tackles the problem and what it delivers.

  • Payoff and call to action
    Final transformation shot, on screen brand mention and a short call to action, supported by caption and link where possible.

How a collaboration works

Brief and objectives
We align on goals, key messages, target audience, platforms and mandatory brand assets.

Concept and planning
We create a short form concept that fits your brand and the Cleaning The Dirtiest audience and plan the shoot and cleaning setup.

Production
Our team handles vertical filming, cleaning, sound design, editing and on screen text.

Delivery and publication
The sponsored short is posted on the agreed platforms with your links and call to action in the caption and or comments.

Performance recap
You receive a performance summary after the video is published, focusing on views, reach and engagement.

Optional add ons

Available on request for an additional fee:

  • Raw vertical footage for your in house team or agency

  • Non exclusive usage rights so you can post the short on your own channels and website

  • Whitelisting and branded content ads to run paid campaigns from the Cleaning The Dirtiest handle

  • Multiple variations of the short, different hooks, edits or calls to action

  • Extended usage period or additional territories for paid media

  • Category exclusivity for a defined period within your product category

  • Enhanced on platform promotion, for example:

    • Affiliate links in the description

    • Call to action placed at the top of the description

    • Pinned comment with link and or discount code

    • Brand name mention in the video title

    • Logo or brand element in the thumbnail artwork

    • Info cards pointing to your site, product page or related content (where platform rules allow)

    • Product tagging where available on YouTube, Facebook and Instagram

What brands can expect from this service

  • Instant visual association between your brand and extreme cleaning transformations

  • Thumb stopping, high impact content built for Shorts, Reels and TikTok

  • Strong performance potential in both organic reach and paid media

  • A highly engaged audience that is used to watching satisfying cleaning content until the very end

The Dedicated Sponsored Short Form Video is ideal for brands that want fast, mobile first impact with a clear visual link between product, problem and result.

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December 2, 2025