Dynamic Branded Segments

Tap into YouTube’s new swappable sponsor slots inside Cleaning The Dirtiest episodes

Dynamic Branded Segments use YouTube’s new feature that allows sponsor segments to be inserted into predefined slots inside long form videos, without permanently burning them into the edit.

Instead of a fixed sponsorship that lives in a video forever, we reserve one or more sponsor slots inside selected Cleaning The Dirtiest episodes. In those slots we can dynamically insert and later replace a branded segment, so the same video can support different campaigns over time.

This format is designed for YouTube long form only and depends on the availability of YouTube’s dynamic brand segment tools on our channel and specific videos.

Quick overview

  • Platform
    YouTube long form on the Cleaning The Dirtiest channel

  • Format
    One dynamic sponsor slot inside a high performing Cleaning The Dirtiest episode that can be filled, updated or removed without editing the full video

  • Best suited for
    Time bound campaigns, waves of activity, brands that want flexibility and performance insights from a single integration

What this service includes

  • Reserved dynamic sponsor slot in a selected Cleaning The Dirtiest episode

  • One branded segment placed into that slot, typically 15 to 60 seconds, either:

    • Supplied by the brand, or

    • Co created in Cleaning The Dirtiest style based on your assets

  • Placement at a natural high attention moment in the video, agreed in advance

  • Clear visual transition in and out of the segment so viewers understand this is the sponsor moment

  • Access to performance insights for that segment, shared from YouTube Studio where available

Your segment lives inside a proven Cleaning The Dirtiest episode and can be switched when your campaign changes.

How it works inside a Cleaning The Dirtiest episode

Inside the video the experience looks roughly like this:

  1. The episode runs as a normal Cleaning The Dirtiest long form clean.

  2. At the agreed moment a short transition appears, for example an on screen text like
    “This part of the video is sponsored by [Brand].”

  3. Your branded segment plays inside the dynamic slot.

  4. The video flows back into the main cleaning story.

When your campaign is over, the sponsor slot can be cleared or reused for a new brand or a new segment, without having to re upload or re edit the entire episode.

Why this format is different

Versus traditional built in sponsorships

  • Traditional sponsorship
    The sponsor message is permanently baked into the video edit. Once live, it cannot be changed without re editing and re uploading the whole video.

  • Dynamic Branded Segment Slot
    The sponsor lives in a flexible slot. When the deal is complete we can remove the segment, sell the slot to another brand or run a different segment later.

Versus a static midroll ad buy

  • Static midroll ad
    Your ad appears as an ad break controlled by YouTube’s ad system, not by the creator, and often feels separate from the content.

  • Dynamic Branded Segment
    Your segment is part of the video flow, with a custom transition and a place chosen for maximum attention. It combines the feel of a creator integration with the flexibility of an ad placement.

Brand segment options

You can choose how the segment itself is created:

Brand supplied segment

  • You provide a fully finished 15 to 60 second video spot that meets YouTube specs.

  • We wrap it with a short Cleaning The Dirtiest style intro and outro where appropriate.

  • Your creative runs inside the reserved slot for the agreed period and markets.

Co created branded segment

  • We create a 30 to 60 second segment in Cleaning The Dirtiest visual style based on your brand assets.

  • This can include simple shots of your product, on screen text with key benefits and a compact story that fits the episode.

  • The segment is designed to work inside the slot for the duration of your campaign.

Brand presence outside the video

To support the in video segment, we can include:

  • Sponsor mention in the description, for example
    “This video contains a segment sponsored by [Brand].”

  • Optional call to action and link near the top of the description

  • Optional pinned comment with link and discount code

  • Optional reference in the title where relevant, such as
    “featuring a segment from [Brand]”

These can be updated when a new brand or campaign takes over the slot.

Use cases that fit this format

Dynamic sponsor slots are especially useful when:

  • You want a sponsorship that runs for a specific period, then stops cleanly.

  • You plan multiple campaign waves in a year with different messages or offers.

  • You want to test different creatives in the same episode over time.

  • You work across markets and may want different segments for different countries once YouTube supports that targeting for this feature.

Instead of buying one fixed integration, you are effectively booking a flexible space inside a high performing Cleaning The Dirtiest asset.

How a collaboration works

Brief and objectives

  • We align on your goals, campaign length, creative approach and whether you will supply the segment or prefer a co created piece.

Slot selection and planning

  • We select suitable episodes that qualify for dynamic slots and agree on the placement timing inside the video.

  • We define how long your segment will occupy the slot and in which markets it should run, based on YouTube’s tooling at that time.

Asset creation or delivery

  • You either deliver your finished segment or we produce one in Cleaning The Dirtiest style using your brand assets.

  • We check that the segment matches YouTube’s technical requirements and content policies.

Integration and go live

  • We insert your segment into the reserved dynamic slot and update the episode.

  • Description, pinned comment and any agreed external mentions are added.

Update and reporting

  • When the campaign period ends, we can remove or replace the segment while the episode itself keeps performing.

  • You receive a performance summary based on YouTube Studio insights for that video and segment, including views and relevant engagement metrics.

Optional add ons

Available on request for an additional fee:

  • Multiple segment versions for testing different hooks or offers.

  • Raw files of the co created segment for use on your own channels or ads.

  • Non exclusive usage rights so you can reuse the segment in other placements.

  • Additional in video integrations in the same episode, like soft product placement.

  • Whitelisting and branded content ads that amplify the episode from the Cleaning The Dirtiest handle.

  • Category exclusivity on episodes that include dynamic slots during your campaign window.

What brands can expect from this service

  • A flexible, campaign friendly integration inside highly engaging Cleaning The Dirtiest long form content.

  • Clear sponsor visibility at a moment chosen for maximum attention, rather than a random ad break.

  • The ability to start, stop and change your presence without losing the value of a proven episode.

  • A bridge between classic midroll ad buying and deeper creator collaborations, powered by YouTube’s newest sponsorship tools.

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December 2, 2025