Hard product placement

Put your product at the center of a Cleaning The Dirtiest transformation

Hard Product Placement is for brands that want strong, clear visibility. Your product is not just somewhere in the background, it is clearly central in the visuals and story, with close ups, key benefits and a direct call to action. The video still feels like a true Cleaning The Dirtiest episode or short, but your product clearly drives the clean.

There is usually no spoken dialogue. Storytelling happens through visuals, timing, sound design, unboxing shots and on screen text.

Quick overview

• Primary platforms:

  • Long form: YouTube, Facebook

  • Short form: YouTube Shorts, Instagram Reels, TikTok, Facebook Reels

• Format: Cleaning The Dirtiest content where your product plays a prominent role in solving the mess

• Best suited for: product focused campaigns, performance oriented collaborations and hero product pushes

What this service includes

• Your product in a leading role inside a Cleaning The Dirtiest video, long form, short form or both

• Prominent on screen use of your product to tackle an extreme dirty situation

• Multiple close ups and hero shots of the product before, during and after use

• Short on screen text to explain what is used and highlight 1 to 3 key benefits

• Clear on screen call to action, for example:

  • “Check out [Brand] via the link in the description”

  • “Use code [CODE] for a special offer”

All creative concepts are developed specifically for the Cleaning The Dirtiest audience. The video still feels like satisfying cleaning content, but with your product clearly positioned as the main solution.

How your brand appears in long form and short form

Long form episodes

Typical hard placement integration:

• Product unboxing or hero intro shot

• Several close ups of the product in use during the clean

• On screen text calling out product name and main benefits

• Final on screen call to action and brand mention in the outro

Short form videos

Typical hard placement integration:

• Product and or logo visible within the first seconds of the short

• Product in action during the most satisfying part of the clean

• One or two short on screen lines that name the product and key benefit

• Final frame with product plus a simple call to action

You can choose long form only, short form only, or a combined package where both come from the same shoot.

Screen time and visibility

Hard Product Placement is designed for strong, measurable visibility without becoming a traditional ad break.

Long form episodes

• Around 30 to 60 seconds of focused product visibility spread across the episode, for example:

  • 5 to 10 seconds unboxing or hero intro

  • 15 to 30 seconds total of product in action and close ups

  • 10 to 20 seconds in the outro with product on screen and call to action

• Additional wider shots where the product is still visible in the scene

Short form videos

• 5 to 15 seconds of strong product focus inside a 10 to 45 second short

• Product clearly visible in several key frames, including the hook and payoff

• Viewers immediately connect the transformation with your product, even on mute

Exact timings depend on the concept, but in all cases your product is clearly the tool that solves the problem.

Brand presence outside the video

Depending on your campaign, a Hard Product Placement can include:

• Brand and product name in the description

• Product link and call to action near the top of the description

• Optional pinned comment with link and discount code

• Optional product or brand mention in the title where relevant

• Optional logo or product visual in thumbnail artwork for long form

• In short form captions, a clear mention such as “Using [Product Name] from [Brand]” or “Powered by [Brand]”

These elements are agreed in advance so visibility matches your expectations.

Example hard placement concepts

Examples of how Hard Product Placement can look in practice:

• Long form video where a specific tool, machine or solution is the main way we tackle an almost impossible clean, with repeated close ups and a clear call to action at the end

• Short form vertical video that jumps straight from an extreme dirty moment into your product tackling the mess, ending with product on screen and a simple CTA

• A combined integration where the same product plays the lead role in both a long form episode and one or more Shorts, Reels or TikToks

The balance between strong branding and satisfying content is tuned in the briefing.

Where this format is available

Hard Product Placement can be applied to:

• YouTube long form on the Cleaning The Dirtiest channel

• Facebook long form on the official Cleaning The Dirtiest page

• YouTube Shorts

• Instagram Reels

• TikTok

• Facebook Reels

You choose whether you want only long form, only short form, or a combined package.

How a collaboration works

Brief and objectives
We align on product, goals, key benefits, markets, platforms and how strong you want the branding to be.

Concept and planning
We design a cleaning scenario where your product is clearly the hero that solves the problem, in a way that fits the Cleaning The Dirtiest audience.

Production
Our team handles filming, cleaning, sound design, editing, on screen text, thumbnails and titles for long form and or short form.

Delivery and publication
The videos go live on the agreed platforms with your links, codes and brand mentions in descriptions and captions.

Performance recap
You receive a performance summary after publication with key metrics for the content that featured your product.

How this differs from other sponsor formats

To help you choose the right format:

Versus Dedicated Sponsored Video

• Dedicated Sponsored Video
  The entire episode is built around your brand or product. The mission of the video is directly tied to your product, the title and thumbnail can focus on your brand and you fully own that piece of content.

• Hard Product Placement
  The video is still primarily a Cleaning The Dirtiest concept first. Your product is the main tool used in the clean and gets a lot of visibility, but the episode is not framed as a full brand campaign. It is a very strong integration, but with less ownership and less total branding than a Dedicated Sponsored Video.

Versus Integrated Sponsored Segment

• Integrated Sponsored Segment
  Your brand gets a clearly separated block inside an otherwise normal episode, for example a 30 to 90 second segment that feels like a mini brand story inside the video. Outside that block, your product may not be present.

• Hard Product Placement
  Your product is woven through the episode or short form content as the main solution to the mess. There is no strict “ad block” inside the video, branding is spread across the story with repeated product moments instead of one isolated segment.

In short:

• Integrated Sponsored Segment is a clear sponsor block inside a video.

• Hard Product Placement is an always present product hero inside the story.

• Dedicated Sponsored Video is a full episode where the entire mission is built around your brand.

What brands can expect from this service

• Strong, clear association between your product and extreme cleaning transformations

• Repeated product visibility in the most impactful moments of the video

• Content that still feels like genuine Cleaning The Dirtiest, not like a standard ad

• Flexibility to run on long form, short form or both, depending on your media mix

Hard Product Placement is ideal if you want your product to be visibly responsible for the clean, with clear benefits and a direct call to action, while still leveraging the trusted Cleaning The Dirtiest style.