Integrated Sponsored Segment – long form

Place your brand inside a Cleaning The Dirtiest long form episode

Align your product, service or brand with an existing Cleaning The Dirtiest story by adding a clearly defined sponsored segment inside a long form episode. In an Integrated Sponsored Segment your brand gets its own 30 to 90 second moment in the video, fully in Cleaning The Dirtiest style and naturally connected to the cleaning story.

Most episodes have no spoken dialogue. Your segment is primarily driven by visuals, timing, sound design, unboxing shots and on screen text. If you prefer a short line to camera or voice over, this can be discussed in the briefing.

Quick overview

  • Primary platforms: YouTube long form, Facebook long form

  • Format: 30 to 90 second branded segment integrated into a full Cleaning The Dirtiest episode

  • Best suited for: Always on campaigns, brand awareness, product pushes and mid tier collaborations

What this service includes

  • One integrated sponsored segment inside a Cleaning The Dirtiest long form episode

  • A fully produced 30 to 90 second block in Cleaning The Dirtiest visual style

  • Your product or service shown on camera in a relevant cleaning or unboxing context

  • Clear on screen brand exposure during the segment

  • Visual focus on the problem your product solves and the benefit it delivers

  • On screen text for brand name, key benefit and call to action

All creative concepts are developed specifically for the Cleaning The Dirtiest audience. Your brand is integrated in a way that feels natural to viewers while still being clearly recognisable as the sponsor.

How the segment fits into the episode

Your branded segment is placed inside a regular Cleaning The Dirtiest episode, for example in the first half of the video where audience retention is strongest.

Typical flow:

  • Smooth transition from the main story into the segment

  • Clear on screen indication such as “This part of the video is sponsored by [Brand]”

  • Branded 30 to 90 second sequence that tells your story visually

  • Seamless transition back into the main cleaning storyline

This way viewers experience one continuous episode, while your brand receives a dedicated spotlight moment.

Brand presence outside the video

Depending on your campaign, the episode can also include:

  • Brand link and call to action near the top of the description

  • Optional pinned comment with brand link and discount code

  • Optional brand mention in the title, for example “with [Brand]”

If your brand is the only sponsor in that episode, you can choose a more prominent placement in description and comments.

Screen time and visibility

The core of this format is the integrated segment.

Typical exposure:

  • 30 to 90 seconds of focused branded content inside the episode

  • Multiple close ups of your product in use or on display

  • On screen logo and or product shots at the start and end of the segment

  • Optional subtle product visibility in wider shots later in the episode if it fits the story

Outside the segment the video remains a regular Cleaning The Dirtiest episode, which keeps the viewing experience organic while delivering a clear branded moment.

Example concepts for integrated segments

Examples of how an Integrated Sponsored Segment can look:

  • A 45 second mid segment where we show your product, a quick unboxing and a short cleaning test, then return to the main extreme clean

  • A 60 second sequence that highlights one specific feature of your product through a visual mini challenge

  • A 30 second on screen text driven segment that presents your brand as “official cleaning partner” of that episode, combined with key visuals and shots of the product in use

All concepts keep the pacing and satisfying visuals that viewers expect from Cleaning The Dirtiest.

Where this format is available

This service is available for:

  • YouTube long form on the Cleaning The Dirtiest channel

  • Facebook long form on the official Cleaning The Dirtiest page

The same episode can be published on one or both platforms, depending on your campaign needs and target markets.

If you want extra reach on short form platforms, the integrated segment can be adapted into a separate Dedicated Sponsored Short Form Video as an optional add on.

How a collaboration works

Brief and objectives
We align on goals, key messages, target audience, desired segment length and any mandatory brand assets.

Concept and planning
We develop a visual concept for the segment that fits both your brand and the episode it will live in, and plan when and how it appears in the video.

Production
Our team produces the segment as part of the shoot. We handle filming, cleaning, sound design, editing and on screen text.

Integration and publication
The segment is integrated into a suitable Cleaning The Dirtiest episode. The video then goes live on YouTube and or Facebook with your links and call to action in the description and, if agreed, a pinned comment.

Performance recap
You receive a performance summary after publication with key metrics such as views, reach, retention around the segment and engagement.

Optional add ons

Available on request for an additional fee:

  • Separate export of the segment as a standalone asset for your own channels

  • Raw footage from the segment for your in house team or agency

  • Non exclusive usage rights for your own social channels, website and paid campaigns

  • Whitelisting and branded content ads so you can run media from the Cleaning The Dirtiest handle

  • Multiple variations of the segment with different hooks or messages

  • Category exclusivity for a defined period within your product category

  • Enhanced on platform promotion, for example:

    • Affiliate links in the description

    • Call to action placed at the top of the description

    • Pinned comment with link and or discount code

    • Brand name mention in the video title

    • Logo or brand element in the thumbnail artwork

    • Info cards pointing to your site, product page or related content (where platform rules allow)

    • Product tagging where available on YouTube, Facebook and Instagram

What brands can expect from this service

  • Strong, clear brand presence without needing to own the entire episode

  • A recognisable sponsored moment that does not disrupt the viewing experience

  • Association with the Cleaning The Dirtiest brand and its extreme transformations

  • Long term value as the episode continues to generate views over time

The Integrated Sponsored Segment is ideal for brands that want a clear branded moment inside high performing long form content, with a more accessible investment level than a full Dedicated Sponsored Episode.

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December 2, 2025