Sponsored Instagram Reel

Put your brand in a high impact Cleaning The Dirtiest vertical video

A Sponsored Instagram Reel lets your brand live inside a short, vertical Cleaning The Dirtiest video created specifically for the Reels feed. Viewers see an extremely dirty object, surface or environment transform in a fast and satisfying way, with your brand clearly featured in the key moments.

Most Reels have no spoken dialogue. Storytelling happens through visuals, timing, sound design and on screen text.

Quick overview

  • Platform: Instagram Reels on the official Cleaning The Dirtiest account

  • Format: 10 to 45 second vertical Reel featuring your brand

  • Best suited for: product launches, promotions, brand awareness and mobile first campaigns

What this service includes

  • One dedicated Cleaning The Dirtiest Reel with your brand as the sponsor of that video

  • A visually extreme cleaning transformation that fits your product or brand theme

  • Your product or brand clearly visible during the most satisfying parts of the clean

  • Optional short on screen text that

    • Names the product or brand

    • Highlights one key benefit

  • Caption that

    • Mentions your brand

    • Includes a simple story line or context

    • Has a clear call to action agreed in advance

  • Optional tag of your brand account in the Reel

All creative work is developed specifically for the Reels format and for the Cleaning The Dirtiest audience.

Typical Reel structure

A Sponsored Reel is short, visual and to the point. For example:

  1. Hook – first 1 to 3 seconds

    • Extreme dirty situation or close up

    • Optional first glimpse of your product or logo

  2. Main action – 5 to 25 seconds

    • Your product in action during the clean

    • Fast cuts that show progress and texture

    • One or two short on screen lines for product name or key benefit

  3. Payoff and call to action – last 2 to 5 seconds

    • Final transformation shot

    • Product and or brand clearly visible

    • Visual cue or on screen text that supports the caption call to action

Exact length and pacing are adjusted to your goal and product.

Brand presence and call to action

Inside the Reel and caption we can include:

  • Brand and product name in caption text

  • Tag of your brand account so viewers can tap through to your profile

  • Short on screen text mentioning your brand or product where relevant

  • Clear call to action, for example

    • “Learn more at [Brand]”

    • “Check out [Product] via the link in bio”

    • “Use code [CODE] on [Brand] website”

If you plan to promote the Reel as a paid ad from your side, we can align visuals and copy so it fits your media strategy.

How a Sponsored Reel collaboration works

Brief and objectives

  • We align on your goal

    • Awareness, engagement, clicks, code use etc

  • You share

    • Product details and main benefit

    • Brand guidelines and mandatory copy

    • Landing page and tracking link if relevant

Concept and planning

  • We create a Reel concept that fits your brand and the Cleaning The Dirtiest audience

  • We decide

    • What we will clean

    • How your product or brand will appear

    • What the main call to action will be

Production

  • Our team films the clean in vertical format

  • We edit the Reel with the right pacing, sound and on screen text

Caption and tagging

  • We write a caption draft including

    • Brand and product mention

    • Short story line

    • Call to action and agreed tags or hashtags

Approval

  • You review and approve the concept, caption and key frames before posting

Publication

  • The Sponsored Reel goes live on the Cleaning The Dirtiest Instagram account at an agreed time

Performance recap

  • You receive basic metrics such as reach, views, likes, comments, shares and saves

Optional add ons

Available on request for an additional fee:

  • Extra Sponsored Reels during a campaign period

  • Slightly adapted versions of the Reel for your own Instagram account

  • Raw vertical footage so your team or agency can create additional edits

  • Usage rights so you can run the Reel or its variants as paid ads from your brand account

  • Teaser or reminder Instagram Stories that point to the Sponsored Reel

What brands can expect

  • Thumb stopping, mobile first content that feels native to Instagram Reels

  • Strong visual association between your brand and an extreme before and after transformation

  • Clear but compact branding that fits how people consume short vertical video

  • A format that works both as organic content on Cleaning The Dirtiest and as a potential asset for your own paid campaigns

A Sponsored Instagram Reel is ideal if you want a focused, high impact vertical video around your brand inside the Cleaning The Dirtiest Instagram presence.

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December 3, 2025