Sponsored Live Cleaning Session

Bring your brand into a live Cleaning The Dirtiest experience

Host a live cleaning event where viewers watch an extremely dirty object, surface or environment get transformed in real time, with your brand as the sponsor and hero partner of the stream.

The live format can be used for long form livestreams and turned into short form content afterwards. Viewers see the mess, the process and the result as it happens and can react, ask questions and interact with your brand in the chat.

Quick overview

  • Primary live platforms

    • YouTube Live

    • TikTok Live

    • Instagram Live

    • Facebook Live

  • Format

    • Sponsored live cleaning event featuring your brand and or product

    • Live audience interaction, chat, reactions and optional Q and A

  • Short and long form outputs

    • Long form replay or edited version on YouTube and Facebook

    • Short form recaps for YouTube Shorts, Instagram Reels, TikTok and Facebook Reels as optional add ons

  • Best suited for

    • Product launches

    • Limited time offers and promotions

    • Brand moments that need real time attention and interaction

What this service includes

  • One sponsored live cleaning event with your brand as the main partner of the stream

  • A very dirty object, surface or environment cleaned on camera in real time

  • Your product or service used on camera during the live where relevant

  • On screen sponsor mentions such as

    • Live title and thumbnail including your brand

    • Intro slide with “This live is sponsored by [Brand]”

    • Visual brand elements inside the set where possible

  • Verbal and visual calls to action during the live, such as

    • Mentioning your brand, offer or code at key moments

    • Showing the product and explaining how viewers can get it

  • Integration of your links and offer in the live description and or pinned comment where the platform supports it

All live concepts are developed to fit the Cleaning The Dirtiest audience and the strengths of live content. The focus stays on a real, satisfying cleaning experience with your brand clearly present as the partner.

Live experience and interaction

Depending on your goals, the live can include:

  • Live chat interaction

    • Reacting to comments and questions about the clean or your product

    • Letting the audience vote on small choices during the clean where possible

  • Product focused moments

    • Short demonstrations of how your product is used during the live clean

    • Highlighting key benefits while viewers see the result in real time

  • Live call to action

    • Mention of discount codes or special offers only valid during or right after the live

    • Direct references to links in description or pinned comments

The goal is to create a live session that feels like a Cleaning The Dirtiest event first, with your brand clearly present throughout.

Short and long form content from the live

A sponsored live can be extended into other formats.

Long form

  • Full replay of the live on YouTube and or Facebook

  • Edited highlight version of the live that focuses on the best moments of the clean and the brand interaction

Short form

Optional add ons:

  • 10 to 45 second short form recaps of the most satisfying live moments, for

    • YouTube Shorts

    • Instagram Reels

    • TikTok

    • Facebook Reels

  • Short clips that highlight

    • Before and after transformation

    • Product in action

    • Live reactions or key moments

This way one live event can feed both long form and short form content across platforms.

Brand presence outside the live

Depending on your campaign strategy, a Sponsored Live Cleaning Event can include:

  • Branded title and thumbnail for the live

  • Brand mention and call to action in live descriptions and captions

  • Pinned comment with link and discount code where supported

  • Promo community posts on YouTube before and after the live

  • Stories and posts on Instagram, TikTok and Facebook to announce and recap the event

All external placements are agreed in advance so you know exactly how and where your brand is visible.

Where this format is available

Sponsored live events can be hosted on:

  • YouTube Live on the Cleaning The Dirtiest channel

  • TikTok Live on the Cleaning The Dirtiest profile

  • Instagram Live on the official Cleaning The Dirtiest account

  • Facebook Live on the official Cleaning The Dirtiest page

You can choose one primary live platform or combine multiple platforms depending on your campaign and where your audience is.

How a live collaboration works

Brief and objectives

  • We align on your goals, product focus, platforms, timing and offer

  • We decide what type of object, surface or environment to clean live

Concept and planning

  • We create a live concept that fits your brand and the Cleaning The Dirtiest audience

  • We plan the live date, duration, platform setup and key brand moments

Live production

  • Our team prepares the set, cleaning workflow, camera and sound

  • During the live we handle cleaning, filming, chat reference and on screen brand mentions

Replay and recaps

  • If agreed, we publish the replay or an edited highlight

  • Short form recaps are created and scheduled on the chosen platforms

Performance recap

  • You receive a summary of key metrics, such as live viewers, peak concurrent viewers, total views after the live, engagement and link clicks where available

Optional add ons

Available on request for an additional fee:

  • Extra short form clips for use on your own channels

  • Non exclusive usage rights so you can repost the replay or recaps

  • Whitelisting and branded content ads to promote the replay or highlight clips

  • Additional teaser and recap posts on other platforms

  • Category exclusivity on live events during the campaign period

What brands can expect from this service

  • Real time association between your brand and a high impact Cleaning The Dirtiest transformation

  • Direct interaction with a highly engaged audience that loves cleaning content

  • A live brand moment that can be repurposed into long form and short form content

  • Strong potential for both awareness and action driven campaigns through live call to actions and offers

A Sponsored Live Cleaning Event is ideal if you want a brand moment that feels like an event, not just a video upload, with impact across multiple social platforms.

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December 2, 2025