Sponsored series

Make your brand the ongoing partner of a Cleaning The Dirtiest format

Position your brand as the returning sponsor of a Cleaning The Dirtiest format or mini series. Instead of one single episode, your brand is attached to a run of videos that viewers follow over time, for example as “Powered by [Brand]” or “Presented by [Brand]”.

Each episode is a standalone Cleaning The Dirtiest story around an extremely dirty object, surface or environment that gets transformed on camera. Your brand is consistently present in a clear but natural way across the full series.

There is usually no spoken dialogue. Storytelling happens through visuals, timing, sound design, unboxing shots and on screen text.

Quick overview

  • Primary platforms: YouTube long form and Facebook long form

  • Format: A run of multiple Cleaning The Dirtiest episodes with your brand as the series sponsor

  • Best suited for: long term brand building, product lines, always on presence and multi month campaigns

What this service includes

  • A sponsored series of Cleaning The Dirtiest episodes, typically 3 to 6 videos or more by agreement

  • Your brand presented as the main sponsor of the series in each episode

  • Consistent visual branding elements across all videos, for example “Powered by [Brand]”

  • Recurring on screen brand moments without turning the content into a traditional ad

  • Optional short form derivatives as add ons for Shorts, Reels and TikTok

All concepts are developed with the Cleaning The Dirtiest audience in mind. The series is designed so viewers look forward to new episodes while your brand becomes a familiar presence.

Brand presence inside the series

Inside each episode your brand can appear in several recurring ways, for example:

  • A short sponsor message at the beginning such as “This series is powered by [Brand]” on screen

  • Light visual integration of your product or brand world where relevant

  • On screen text that ties the cleaning mission to your brand territory

  • Optional recurring prop, color palette or tool that nods to your brand across the series

The balance between subtle presence and stronger visibility can be agreed in the briefing, depending on your goals.

Brand presence outside the videos

Because this is a series, there are repeated touchpoints around each upload. Depending on your campaign strategy, we can include:

  • “Sponsored by [Brand]” mention in each video description

  • Optional call to action and link in the top part of each description

  • Optional pinned comment in each episode with brand link and discount code

  • Optional reference in titles, for example “Series Name – Episode 1 – Powered by [Brand]”

  • Optional brand logo or brand element in thumbnail templates for the series

You get repeated exposure in all key places where viewers see, click and share the content.

Screen time and visibility

The power of a sponsored series format is not just in one video, but in repetition.

Per episode you can expect:

  • Intro
    Short on screen sponsor mention and logo.

  • Main story
    Light or medium brand integration where it fits the cleaning setup and visuals.

  • Outro
    Final on screen reminder of the partnership plus optional short call to action.

Across the full series:

  • Your brand appears in multiple uploads over time.

  • Viewers start to associate your name with the format and the transformations they enjoy.

The exact intensity of branding per episode is tailored to your campaign needs.

Example sponsored series concepts

Examples of how a Sponsored Series could look:

  • “Extreme Object Rescue – Powered by [Brand]”
    A run of episodes where extremely dirty or damaged objects are restored, with your brand as the ongoing partner.

  • “Season Clean Up Series with [Brand]”
    Several videos that each tackle a different environment or category linked to a seasonal or lifestyle theme.

  • “[Brand] Challenge Series”
    A mini format where each episode uses your product or category in a slightly different cleaning challenge, while staying true to the Cleaning The Dirtiest style.

These formats can be adjusted in tone from light thematic association to more product focused integration.

Where this format is available

This service is available for:

  • YouTube long form on the Cleaning The Dirtiest channel

  • Facebook long form on the official Cleaning The Dirtiest page

Short form cutdowns from individual episodes can be added as extra deliverables to extend the series onto YouTube Shorts, Instagram Reels, TikTok and Facebook Reels.

How a collaboration works

Brief and objectives
We align on campaign duration, number of episodes, key messages, audience, product focus and any seasonal or thematic angles.

Series concept and planning
We develop an overarching format or series hook that fits your brand and the Cleaning The Dirtiest audience, and plan the individual episodes.

Production
Our team produces each episode in the series: filming, cleaning, sound design, editing, thumbnails and titles, plus recurring sponsor elements.

Roll out and publication
Episodes go live according to an agreed schedule on YouTube and or Facebook. Each upload includes the agreed sponsor mentions, links and calls to action.

Ongoing performance and recap
During and after the series you receive performance summaries with key metrics per episode and overall series impact.

Optional add ons

Available on request for an additional fee:

  • Short form cutdowns for each episode on YouTube Shorts, Instagram Reels, TikTok and Facebook Reels

  • Raw footage for your in house team or agency

  • Non exclusive usage rights so you can host the episodes on your own channels and website

  • Whitelisting and branded content ads to run paid media from the Cleaning The Dirtiest handle

  • Custom intro or bumper animations for the series featuring your brand

  • Extended usage period or additional territories for paid campaigns

  • Category exclusivity for the duration of the series within your product category

  • Enhanced on platform promotion across the series, for example:

    • Affiliate links in descriptions

    • Call to action links at the top of each description

    • Pinned comments with link and or discount code on each episode

    • Brand name in titles where relevant

    • Logo or brand element in all series thumbnails

    • Info cards and product tagging where platforms allow it

What brands can expect from this service

  • Repeated, long term association with high performing Cleaning The Dirtiest content

  • A recognisable series or format that viewers follow over multiple episodes

  • Strong brand reinforcement through consistent visual presence and messaging

  • Long term value, as the full set of episodes keeps generating views and watch time

The Sponsored Series format is ideal if you want your brand to be more than a one time guest, and instead become the ongoing partner of a recognisable Cleaning The Dirtiest format.

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Date:

December 2, 2025