Themed Hero With Branded End Card – long form
Own a Cleaning The Dirtiest story that fits your brand world
Spotlight your brand around a specific theme, event or moment in time with a full Cleaning The Dirtiest episode that subtly connects to your brand, followed by a clear branded end card.
The story of the video lives fully in the Cleaning The Dirtiest universe: an extremely dirty object, surface or environment that is restored in a visually satisfying way. The theme cleverly ties into your brand territory, and at the end of the episode your brand gets a strong, clean end card moment.
There is no spoken dialogue in these episodes. Storytelling happens through visuals, timing, sound design, unboxing shots and on screen text.
Quick overview
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Primary platforms: YouTube long form and Facebook long form
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Format: Themed hero episode with a branded end card at the end of the video
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Best suited for: Tentpole moments, seasonal campaigns, event tie ins and brand awareness
What this service includes
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One full length Cleaning The Dirtiest episode built around a theme that connects to your brand
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A visually extreme cleaning transformation of an object, surface or environment that fits the theme
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Subtle or light brand presence inside the story where natural and relevant
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A branded end card at the end of the video with your logo and key campaign message
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End card can be static or animated, depending on your brand assets
Examples of themes:
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Cleaning a filthy sports related object or environment ahead of a big season
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Restoring a neglected garden, terrace or outdoor space for a summer or spring campaign
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Deep cleaning a workspace, studio or shop floor tied to a productivity or business message
You get a full hero story that viewers watch for the transformation, plus a clear brand moment that closes the episode.
The branded end card
The branded end card is the main commercial touchpoint of this format. It typically includes:
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Your logo
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Campaign message, slogan or key benefit
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Optional date, launch moment or call to action
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Optional URL or simple instruction such as “Search for [Brand]”
The end card is designed to be visually consistent with both your brand and Cleaning The Dirtiest, so the transition from story to branding feels smooth.
Brand presence inside the video
Inside the hero episode your brand can appear lightly, for example:
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Colors, objects or locations that nod to your brand world
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Optional subtle logo placement on tools, clothing or props
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Short on screen text at the beginning such as “Inspired by [Brand]” or “In partnership with [Brand]” if desired
The main focus remains on the cleaning story. Heavy product demos or long explanations are better suited to other formats like Dedicated Sponsored Episodes.
Brand presence outside the video
Depending on your campaign strategy, the episode can also include:
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Optional brand mention and call to action in the description
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Optional pinned comment with brand link and main message
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Optional reference in the title, for example “Season Kick Off Special with [Brand]”
This keeps your brand connected to the video wherever it is discovered or shared.
Screen time and visibility
The emphasis in this format is on:
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Long, satisfying story exposure around a theme that fits your brand
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A strong final brand moment through the end card
Typical visibility:
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Throughout the episode
Light or thematic references to your brand where it feels natural. -
Final 5 to 15 seconds
Full screen or near full screen branded end card with logo, message and optional call to action.
This is ideal if you want viewers to first enjoy a strong Cleaning The Dirtiest story, then clearly see that your brand is behind the campaign.
Example hero episode concepts
Examples of how a Themed Hero Episode With Branded End Card can look:
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Season opener clean
A disgustingly dirty sports related object or environment is restored to “game ready” condition. The end card highlights your sports, apparel or energy brand with a simple seasonal message. -
Holiday reset clean
A completely trashed living or working space is deep cleaned in time for a holiday period. The end card features your brand as the partner for “starting fresh”. -
Business makeover clean
A neglected office, studio or shop floor gets a full cleaning transformation. The end card ties in your brand as the supporter of productivity, small businesses or creators.
All concepts are designed to feel like true Cleaning The Dirtiest episodes that just happen to perfectly align with your campaign message.
Where this format is available
This service is available for:
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YouTube long form on the Cleaning The Dirtiest channel
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Facebook long form on the official Cleaning The Dirtiest page
You can choose to publish on one or both platforms, depending on your campaign needs and target markets.
Short form cutdowns based on the hero episode can be added as optional extra deliverables.
Typical episode structure
Short and clear:
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Story driven hero episode
The full cleaning journey from extreme dirty situation to satisfying end result, built around a theme that fits your brand world. -
Branded end card
After the final transformation shot, the video closes with your branded end card containing logo, campaign message and optional call to action.
How a collaboration works
Brief and objectives
We align on your key campaign theme, timing, goals, target audience and mandatory brand assets.
Concept and planning
We develop a thematic concept that fits both your brand and the Cleaning The Dirtiest audience, and select an object, surface or environment that visually reinforces that theme.
Production
Our team handles filming, cleaning, sound design, editing, thumbnail and title, plus design or integration of the branded end card.
Delivery and publication
The hero episode goes live on YouTube and or Facebook as agreed, with your message integrated through the end card and, if desired, description and pinned comment.
Performance recap
You receive a performance summary after publication with key metrics such as views, reach and engagement.
Optional add ons
Available on request for an additional fee:
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Short form cutdowns for YouTube Shorts, Instagram Reels, TikTok and Facebook Reels
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Raw footage for your in house team or agency
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Non exclusive usage rights so you can host the episode on your own channels or use it on your website
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Whitelisting and branded content ads so you can run paid campaigns from the Cleaning The Dirtiest handle
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Multiple end card variations for different markets or messages
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Extended usage period or additional territories for paid campaigns
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Category exclusivity for a defined period within your product category
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Enhanced on platform promotion, for example:
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Affiliate links in the description
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Call to action placed at the top of the description
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Pinned comment with link and or discount code
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Brand name mention in the video title
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Logo or brand element in the thumbnail artwork
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Info cards pointing to your site, product page or related content (where platform rules allow)
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Product tagging where available on YouTube, Facebook and Instagram
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What brands can expect from this service
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A strong, story driven hero episode that fits your brand territory without feeling like a long commercial
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A clear, clean branded end moment that anchors the story to your campaign
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Long term exposure, as the episode continues to generate organic views over time
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Association with extreme, visually impressive cleaning transformations that viewers love to watch
The Themed Hero Episode With Branded End Card is ideal if you want to own a powerful Cleaning The Dirtiest story around a theme or moment, with a clear but elegant brand presence at the end.

